Judging a cover by its book

Yes, it IS the cover that I’ll be inviting people to judge, with a chance of winning one of five copies of my new novel, Paper Lanterns. (More about this below)
collage of covers for Paper Lanterns
I’ve been learning a huge amount about the nitty gritty of publishing since Novel Press was dreamed into existence by our talented writing group. We met each other on the M.A. Writing course at Nottingham Trent University in the late nineties and a small group of us still meet regularly to critique each other’s ‘Work In Progress’.

I was lucky enough to have my novel,The Dangerous Sports Euthanasia Society, published by Transita. Unfortunately, after bringing out thirty-two novels in under two years, they had to pull back from publishing fiction, and focus on their other business, HowTo Books.

We began to realise that the state of publishing was even more restrictive than when my book was launched four years ago, and after much discussion we decided to retain our own authorial autonomy and start a publishing house, Novel Press. I won’t go into all that just now, because there’s more than enough material for several future posts, and at the moment, I want to focus on my new novel Paper Lanterns – or more precisely, on selecting on the best front cover for it. Click here for a sneak preview, written by Bookcrosser, Lyzzybee.

In her ‘ordinary life’, Liz has started a second career with her new Editing Service. She’s done a brilliant job, copy-editing Paper Lanterns. (more of that in a future post)

‘Don’t judge a book by its cover’ is supposed to be the accepted wisdom, but I must admit that if I’m presented with a range of books, cover-side up, it’s the cover that will entice my hand to reach out for it. Certainly, this is only the start: next, I tend to read the information on the back, and then flick through the first few pages, but if I hadn’t picked it up in the first place…

There’s lots more to be said about covers: the way they help to indicate genre is just the start of it. Beyond that, I’d never really given much thought to book covers in general. When Transita sent me the proposed cover for The Dangerous Sports Euthanasia Society, I loved it (even though the window was the wrong sort), and if I’d been asked to suggest an alternative idea, I wouldn’t have known what to say. When it came out in a large print version in 2008, I wasn’t at all keen on that cover.

When I was in charge of every stage of the process myself (with a little help from my fellow writers at Novel Press) I began to look at the question of the cover in a different light. We’d chosen Mousemat Design, because they’d produced a majority of the Transita covers.

My task was to supply Ian Hughes with enough information about my novel for him to create the perfect cover. A tall order indeed. You can read a short description on My Novel page, but I felt that he would need to know more about what I was hoping for.

Within a very short time, he had emailed me three possible versions and I was delighted to see that he was heading in the right direction. Then followed three further versions, and finally, a seventh.

The Cover Design Challenge for readers is simple:

1) Keep an eye on this website to see when I’ve managed to upload all versions of a possible front cover (or follow me on Twitter or Face Book for updates.)

2) When The Cover Design Challenge is ready to go, all you need to do is to read the extra information that I sent to the designer and will post on my site together with the pictures, and then:
3) Look at all these pictures and answer this simple question:

WHICH OF THESE POSSIBLE COVERS DO YOU THINK THE AUTHOR LIKES BEST?
I’ll be very interested in your comments, and although I’ve got my favourite, I might need to think again if enough people choose a different version.

Each entry will be given a number as they arrive, and five of these will be drawn at random. The lucky winners will be contacted and will be sent a free copy of Paper Lanterns when it is published early in 2010

Judging a book by its cover

Today I’ve been exploring ways of having a cover designed for my new novel, Paper Lanterns. This is a digression. I’d intended to post an account about what happens to a book (in my case, anyway) between the time it’s been accepted by a publisher (what joy!!) and the actual publication date.

This whole blog, Writing Matters, has turned me into a time-traveller, taking me back and forth over more than two decades (with additional interruptions each Sunday when I post my Poem of the Week), and since I’d been remembering my feelings of delight when I was sent the first piece of A4 cardboard showing the front and back cover and the spine for The Dangerous Sports Euthanasia Society Front Cover of The Dangerous Sports Euthanasia Societyit seemed like a good time to start thinking seriously about the cover for Paper Lanterns.

Browsing through book shops and handling their various covers, has brought home to me that, whatever people might say about not judging a book by its cover, if the cover doesn’t attract the person doing the browsing in the first place, they won’t even pick it up, still less, read the ‘blurb’ on the back and start to make any kind of judgement.

So I opened my copy of my first published book and checked out the name of the company that had produced the cover - Baseline Arts Ltd, Oxford. They’d done a good job with mine and many of the other Transita novels so I looked them up on the web and rang them.

By the end of our conversation, I had a clearer understanding of the importance of the wording on the back cover. I wrote my brief description many months ago now - it’s what I’ve put up on the ‘My Novels’ page above. But then I decided it needed some amendment, so that’s part of what I’ve been doing today -It’s taken me ages to complete this version - and I’ll probably want to tinker with it some more tomorrow. For an experienced writer, I’m ridiculously slow, especially at writing short pieces. Here’s today’s version.

Any commments will be welcomed - and when I’ve got two or three versions of the front cover, I’ll be asking for your opinions too - though that’ll be a while yet.

PAPER LANTERNS

Told with insight and compassion, this novel moves between Hong Kong, Norfolk and the Midlands, and shows how the consequences of an act of infidelity have shaped the lives of three generations of women.

After a phone call from her younger brother, Ann travels to Hong Kong in search of the truth about their scandalous mother, Vivienne. Here, she discovers a series of letters and journal-entries which reveal a secret about her beloved grandmother’s early life that challenges her most deeply felt convictions. Ann must also face up to her own part in an event which took place just before her sixteenth birthday, and caused the break-up of the family.

Hong Kong itself, with its exotic mix of old and new in the bustling urban districts, and the quiet charm of beautiful Lamma Island, plays a key part in Ann’s reappraisal of her own life and marriage, and the unexpected dilemma that confronts her.